We create the enviroment of the future
Hyundai E.I Co., Ltd. established Hyundai Up-plus Co., Ltd. and launched the upcycling brand 'seeming' for social responsibility against the incineration/reclamation of the waste clothes and sustainable fashion. The term "Upcycling" means making new product by adding the design to the article which ends its life as the compound of recycling and upgrade. The upcycling brand 'seeming' upcycles the clothes waste as the materials for the products. The main materials are Hanbok, leather jacket, fur and jean, etc.
Leather for closing is suitable to be made into bag or prop as it is light and flexible comparing to general leather. Animal skin can be made into new products by reusing it as the material without incinerating or reclaiming it upon its generation from being sacrificed for clothes production. The possibility of using leather for closing, fur and shearling as the materials for bag or fashion item was proved through the continuous research.
Leather jacket can be made into the various kinds of products such as bag, tray for multipurpose, business card holder and car key case by using it as the material.
You can feel the warmth of bag material as it is produced by dismantling the jackets of fur material. The bag of the same design can be produced by using the different materials.
Hanbok is difficult to be reused and exported to foreign countries as the Korean traditional clothes if it is thrown away. If it is reborn into new products by upcycling, we can preserve its own tradition and minimize the environmental pollution generated from the wasted Hanbok. The thin and transparent fabrics of Hanbok and its materials are suitable for producing sachet (scent bag) or bag and accessory. Hanbok can be made into the beautiful upcycling products by expressing its own unique characteristics of Korean traditional embroidery or patterns.
"Hanbok necktie", collaboration of East and West
It is "my own sole luxury necktie in the world" as the handmade article using Hanbok as the material.
"Hanbok fan" made from Hanbok
It shows Korean beauty by converting the embroidery and patterns of Jeogori (Korean traditional jacket) to product design from the waste.
Though it looks like different as the article from the waste, upcycling products will be our ordinary items such as seeming products in forthcoming future.